White Stuff began in the mid-eighties, when ski-loving founders, George and Sean, started selling ‘Boys from the White Stuff’ tee-shirts.
Six years later, the founders waved the French Alps goodbye and opened the first ever White Stuff shop in Battersea, London.
Today, White Stuff sells beautiful womenswear, menswear and gift items featuring exclusive, hand-drawn prints.
You can find all the latest White Stuff collections and sale offers at the Birmingham city centre store on beautiful Cannon Street, which has reopened fitting rooms.
Among the latest collection is this smile-worthy floral Isla EcoVero Dress (£49.00). A soft, EcoVero dress with a touch of stretchy elastane.
White Stuff’s EcoVero clothing is made from sustainable wood and pulp with less ecological impact, generating up to 50% lower emissions and water impact than conventional viscose.
White Stuff, Cannon Street, Birmingham. Opening hours: Monday-Friday 10-4, Saturday 10-5, Sunday 11-4.