TRINNY London announces first in-store concept with Selfridges Birmingham

Beauty brand TRINNY London announces its partnership with Selfridges to launch its first in-store concept in three cities across the UK; Birmingham, London and Manchester. It launches in Selfridges Birmingham from 25th – 31st October and TRINNY London fans will be invited to discover their stackable cream based makeup range in store.

TRINNY London is taking its unique concept behind Match2Me, an online tool that finds the right makeup shade from TRINNY London products to perfectly suit your skin, hair and eye combination, to Selfridges to deliver real-life customer experiences.

Customers will have the opportunity to try the products in-store with the help of TRINNY London makeup artists. Forty-five-minute one-to-one makeup consultations will be available at the counter booked through All appointments are £45, redeemable against purchases on the day.

Founder and makeover extraordinaire Trinny Woodall will be making appearances at each location throughout the pop-up tour, giving the opportunity for loyal fans to meet her in person to chat all things makeup during ten-minute one-to-one ‘Trinny Time’ sessions. Customers who make a purchase from the Selfridges counter will receive a Trinny Time ticket, allowing them to return to meet with Trinny at the dedicated times.

Trinny Time will run in Selfridges Birmingham on Thursday 25th October 18.30 – 20:00, Friday 26th October 11:00 – 12:30, Saturday 27th October 12:00 – 13:00 and Saturday 27th October 15:00 – 16:00.

For the last 20 years, Trinny has worked with women all over the world, helping them find the most flattering styles, the best skincare, and the most hard-working, perfectly matched, fool proof makeup. As she travelled the globe, improvising her own personalised makeup kit in a quest for the perfect tone and consistency, she would mix a stick foundation with a liquid, blend a lip tint with a gloss… mushing up colours and decanting them into little pots.

The big idea was born: a portable, versatile range of makeup, with colours to suit every woman. After 3 years of experimenting, planning, developing formulas and state-of-the-art technology to pinpoint which makeup truly suits you, welcome to the ultimate easy, modern, do-it-everywhere, premium makeup brand: TRINNY London.

TRINNY London is portable, stackable and perfect make-up for application on the go. It is an entirely cream-based range and uses only the highest quality ingredients and pigments. Every product is formulated for fingertip application, has remarkable staying power, and colours are buildable and blend-able. Contained in a clean, clickable T-POT, each product snaps together in a smart, simple system we have christened THE STACK.

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