Tiger gets its claw into the UK’s most famous department store


Birmingham’s landmark Selfridges store is set to launch an exciting new concession this Friday.

Flying Tiger Copenhagen (formerly known as Tiger) will open a new shop in Selfridges Birmingham, stocking an exclusive range of products, including homeware, toys, stationary, party accessories and more.

Jon Edwards, Director at Tiger Midlands, is delighted to be partnering with the prestigious department store:

“We are excited to bring our quirky, own-designed products, to Selfridges’ customers and we believe it’s a perfect marriage of two brands that strive to be leaders in the retail industry. We also want to send a positive message at a time of uncertainty in British business. Our European-based parent company is continuing to invest heavily in the UK, with no signs of stopping.”

The new outlet marks the first time globally that the international Scandi chain has opened inside another store. The move is also another ‘first’ for the Midlands, which welcomed the first ever British Tiger store in Solihull in 2005. The brand has created 300 new jobs in the Midlands in the past 2 years, opening 20 new shops across the region.

Selfridges Birmingham General Manager Adam Hockney said:

“We are delighted to be welcoming Flying Tiger into our store and bringing some truly unique products with them. We know our customers will love the new shopping experience and we look forward to welcoming them here this month.”

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