Sharpen your elbows and set those alarms, the Harvey Nichols Sale kicks off on Boxing Day. With a very tempting 50% off the finest designer collections in the city, there will be a whole host of must-have discounts across the womenswear and menswear departments.

Add to that up to 40% off jewellery and handbags as well as reductions on selected beauty and fragrances, and it’s definitely time for some post-Christmas treats! Doors open at the luxury Mailbox store at 10am on Saturday December 26.

Richard Vickery, General Manager of Harvey Nichols, said: “It’s the perfect time of the year to get style savvy and seek out pieces that reflect the coming SS16 trends, from ruffles and military to Americana block colouring.”

“Our sales have always been very successful and as this is the first in our new showpiece store we expect it to be our best yet,” added Richard.

“Birmingham shoppers are very wise when it comes to the sales, spending on quality rather than quantity. That reduced Victoria Beckham bag or Balenciaga hi-tops become wise investments that will last for many seasons to come.”

Sales must-haves for her: Elena Ghisellini cross body bag, was £485 – now £291; Roksanda wool dress, was £995 – now £497.50; Victoria Beckham tote bag, was £995 – now £497.50.

Sales must-haves for him: Diesel parka – was £370 – now £185; Tiger of Sweden roll neck jumper, was £135 – now £67.50.

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