Smiggle launches with smiles and giggles at Bullring

Australia’s best known children’s stationery store is set to launch at Bullring in early December, bringing smiles and giggles to the region.

Smiggle, whose name derives from a combination of a smile and a giggle, has been delighting British fans since February this year, creating a now not-so-secret destination for ‘must have’ stationery. Smiggle is loved by kids for having ‘cool’ items for school, homework and play. Loved by kids and appreciated by parents for encouraging creativity outside of the classroom and far from the computer!

The new Bullring store will be filled with bright and bold stationery, bags, lunchboxes, accessories, gadgets and more. At Smiggle, every product features a special Smiggle ‘twist’ on a stationery classic – a burst of bright colour, unique design and quirky graphic illustration.

Smiggle currently operates 14 stores in the UK and over 160 stores in Australia, New Zealand and Singapore. For more information about Smiggle and its new Birmingham store, visit







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