Selfridges partners with Ikon and Birmingham celebrity fashion designer Osman for art exhibition

Selfridges Birmingham is to host an in-store pop-up installation to mark the first solo art exhibition of locally born designer Osman Yousefzada.

The Bullring department store has joined forces with Ikon for the designer’s Being Somewhere Else exhibition, which opens on June 6 and features a series of works by Osman that combines art and fashion with a strong sense of social commentary. Osman has dressed the likes of Beyonce, Lady Gaga, Emma Watson, Rita Ora and some the world’s leading ladies.

The exhibition coincides with the gallery’s Migrant Festival (June 14-17), which the designer is also curating and will include themes of migration, fashion, art and music, as well as a screening of the 2015 film The True Cost, with an introduction by executive producer Livia Firth; fashion illustration workshops; and an In Conversation with Osman event.

And to celebrate the event, Selfridges, the exclusive stockist of Osman in the city, is creating a pop-up destination on Womenswear on level 4, which will include an edit of his current and new season lines, as well as a range of exclusive T-shirts.

Events to coincide with the Migrant Festival include a fashion illustration workshop with couture designer Gregory Mark Lewis, who has designed commercial art works for Christian Louboutin, Givenchy and Chanel. Now based in Birmingham, Lewis will hold a life-drawing session at Selfridges on Thursday, June 14 from 5.30- 7.30pm. Just ten tickets are available and cost £20. To secure a space, visit

Sam Watts, general manager of Selfridges Birmingham, said: “Birmingham is a vibrant arts and cultural city with a rich history of diversity. As a department store that thrives on innovation, we’re thrilled to partner with Ikon to bring Osman’s’ first solo exhibition to the city.

“We’re looking forward to seeing the Ikon exhibition first hand, also supporting it with a series of events in store and welcoming Osman.”

Osman’s Being Somewhere Else exhibition, which runs until June 29 features new commissions by Osman and he also addresses the inequalities of the fashion industry by selecting imported garments made by low-wage workers that fuel the West’s desire for ‘fast fashion’.

He has also erected a tent covered in delicate hand-sewn embroidery, which sits next to an “immigrant’s bedroom”, which has furniture and decorations that signify cultural displacement and is inspired by his own experience being brought up in the city to Afghan parents.

Presented in partnership with Selfridges, the first solo exhibition by Birmingham-born fashion designer Osman Yousefzada ‘Being Somewhere Else’ opens at the Ikon Gallery this June. Osman works at the intersection of art and fashion, combining his multi-disciplinary design practice with a strong sense of social commentary. His style combines haute couture techniques and fabrics with a clear perception of modernity. Osman’s work has developed from a place where he considered himself to be “a product of multicultural England” and is shaped by a clear awareness of political contexts.

The installations at Ikon feature imported garments made by low-wage workers for ‘fast fashion’ in the West. A tent-like structure covered in delicate hand-sewn embroidery, is adjacent to an evocation of an “immigrant’s bedroom” – inspired by his Afghan/Pakistani family’s experiences – full of furniture and decoration signifying cultural displacement.

Latest Updates