PAW Patrol toy brick trail in Birmingham city centre now

No job too big, no pup too small! PAW Patrol fans will be able to meet their favourite characters this Christmas as Retail BID Birmingham brings the amazing PAW Patrol toy brick trail to the city centre.

The stunning spectacle, featuring 21 characters and buildings from the hit Nick Jr. show, has been built by BRICKLIVE from brightly coloured toy bricks and placed around the city centre retail district until January 6, 2020.

Are you all ears?

Characters Chase, Marshall, Skye and the gang will be in locations such as Selfridges, John Lewis, The Mailbox, M&S, Primark, Great Western Arcade and Piccadilly Arcade, among many other places.

The pups range in size from 75cm to 120cm high. Model builders have been busy preparing the pups and the mighty models were unveiled on Wednesday, November 6.

Families can pick up a trail map to take part in a ‘Pups Save Christmas’ mission to be in with a chance of winning £250 worth of shopping vouchers by answering 18 questions about the plucky characters.

The trail will also feature a 2-metre-tall Lookout Tower using over 65,000 bricks; and a selfie-zone of Marshall’s Fire Truck using a whopping 141,000 bricks.

Sam Watts, Chair of Retail BID Birmingham, said: “The Retail BID PAW Patrol BRICKLIVE trail is an opportunity for city centre visitors to come together and enjoy these amazing models. From little ones to big kids, we will have something for all fans of toy bricks and PAW Patrol.

We hope families take advantage of this free event and explore the city centre’s stores and arcades as they visit each PAW Patrol model on the trail. The quiz and trail competitions will keep the whole family busy and with this event being free for all, we hope to ignite imaginations across Birmingham.”



City centre locations for Paw Patrol pups and installations:


John Lewis

The Mailbox

House of Fraser

The Coventry Building Society, Corporation Street

Lloyds Bank, Corporation Street/New Street

M&S, High Street

Primark, High Street

Waterstones, High Street

Boots, High Street

The Entertainer, Bullring

Kitty Café, Grand Central

Metro Bank, High Street

Soho Coffee Co, Bullring

Piccadilly Arcade (x2 displays)

Great Western Arcade (x3 displays)


Terms and conditions for competition entry: 

Retail Birmingham Limited is the controller and responsible for your personal data (collectively referred to as “Retail Birmingham”, “we”, “us” or “our” in this privacy notice).

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Latest Updates