Pavilions Birmingham Styles the New Season

Pavilions Birmingham continues to celebrate inspirational women in the city with the next phase of its ‘Styled by Pavilions’ campaign.

Following on from championing two successful businesswomen, Kirsty Davies-Chinnock and Hilary Allen, the Birmingham shopping centre has recruited local stylist and fashion blogger Beth Goodrham to offer women of the city informative styling advice and to inspire others to follow her ‘just go for it’ attitude.

Beth, who is 42 and a mother of three, started her career in law, working as a solicitor for 15 years before deciding to fulfill a lifetime ambition and pursue a career in fashion. After re-training with TV stylist Nicky Hambleton-Jones in 2009, Beth now works with individual clients, conducting wardrobe consultations, shopping days and styling sessions whilst making appearances on BBC radio and in Easy Living Magazine.

Beth’s fashion and style blog Style Guile,, is a Marie Claire short listed fashion blog of the year and designed to inspire Mums and busy women to dress stylishly on a daily basis, given the constraints on their time and their budget.

As part of the campaign Beth starred in a fabulous fashion shoot and styling vodcast, featuring key looks from retailers such as Hobbs, M&S, H&M and Monsoon, plus independent store Wysteria Lane. The campaign will also see new season styling tips from Beth, a women’s networking event and activity through online and social media.




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