New Year, New Look – Selfridges YO! gets a revamp

YO!, the Japanese street food and sushi restaurant has revamped its Birmingham Selfridges site, with a fresh, new look due to open today, Wednesday 17th January.

Located in The Bullring, the spacious new restaurant offers extra seating with just under 80 covers. The premium design reflects a ‘curvilinear’ nature, with a white-wave like ceiling and smooth reflective finishes – a design exclusive to Selfridges.

The new restaurant also pays homage to Birmingham’s skyline with a bespoke wall graphic, which sits alongside rich bronze mirrors. As well as the special illuminated ‘kaiten’ conveyor belt iconic to YO!, the restaurant features a large booth to accommodate groups dining in.

Sam Watts, general manager of Selfridges Birmingham, said; “Selfridges is the destination store when it comes to fabulous food and occasional treats. Since opening in the Birmingham Foodhall, YO! has become firm favourite amongst shoppers and sushi lovers. We are thrilled to unveil this newly refurbished restaurant in our renowned Food Hall.”

The menu sees a host of fresh food options, from hot dishes such as Yakisoba, Ramen and the favourite Chicken Katsu Curry, to smaller bites like Sushi Rolls, Nigiri and Maki. What’s more, the menu also features dishes exclusive to Selfridges, including the delicious and unique Nori Tacos and Aburi Sushi. All dishes can be seen sliced, diced, cooked and prepared in the open theatre-style kitchen by YO!’s expert chefs.

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