New independent furniture retailer joins the extensive home offering at Mailbox

Independent furniture retailer, Authentic Furniture, has officially opened at the Mailbox – Birmingham’s premier shopping and lifestyle destination.

The 3,000 sq ft store is the retailer’s second showroom and marks the brand’s debut in Birmingham.

The new retail space can be found in the 20,000 sq ft Home at Mailbox section on Level 1, along with existing retailers; Heal’s, MADE.com, BoConcept, Calligaris, and Design Quarter. Consolidating the Mailbox’s extensive home and interiors offering is a range of high quality brands including Castle Fine Art, Kitchen Gallery SieMatic, Harvey Jones Kitchens and iLite Lighting.

Authentic Furniture’s broad range of sofas, living room and dining room furniture is handmade to order in the UK by master craftsmen using traditional techniques. The versatile designs can be customised to suit a plethora of different tastes, homes and lifestyles thanks to a wide choice of sizes, fabrics and finishes.

Commenting on the launch, Melanie Taylor, head of retailer relations at Milligan, said: “We’re extremely proud that the Mailbox is now the leading destination for furniture and interiors both in Birmingham and across the region, providing our customers with a whole home styling solution on Level 1.

“We’re confident Authentic Furniture’s range of beautifully made and design-led furniture will resonate with our customers and are delighted to welcome them to our market leading collection of brands here at the Mailbox.”

Tim Lowry, managing director at Authentic Furniture, added: “At Authentic Furniture, we’re committed to providing our customers with the highest standards of quality, service, and overall retail experience. We feel a great synergy with the Mailbox in this respect and are thrilled to have opened our second showroom in the centre.

“The showroom is an extremely important part of our customer journey due to the nature of our products and the customisation options available, and we know that the Mailbox’s easily accessible location will provide us with a platform to engage with a brand new customer base. It’s an incredibly exciting time to be moving to the UK’s second city, thanks to the significant level of investment and number of large corporations choosing to relocate there and we’re looking forward to welcoming people to the new store very soon.”

The Mailbox is also home to fashion brands including Harvey Nichols’ 45,000 sq ft flagship store, Tommy Hilfiger, Calvin Klein Underwear, BOSS, Emporio Armani, Paul Smith, L.K. Bennett, Gieves & Hawkes, Burrows & Hare, and English Brands. Customers can also explore Ribble Cycle’s first flagship showroom, The Wedding Club, Fine & Country, a three-screen boutique Everyman Cinema, Malmaison, AC Hotels and the Mailbox’s popular canalside bars and restaurants.

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