Selfridges Birmingham has launched its much-anticipated Music Matters at Selfridges campaign, which recognises music as the lifeblood of the city’s cultural eco-system and will see the store opening its doors to a wide range of musicians, DJs, solo artists, bands and even a classical orchestra.
From London to Birmingham, live music venues across the UK are under threat. In response, Selfridges is collaborating with local artists, both famous and up-and-coming, to stage diverse and transformative musical happenings.
The innovative Music Matters at Selfridges campaign, which runs until 1st October, will transcend the traditional shopping experience with spectacular installations, events, exciting unexpected products and exclusive tour-inspired “merch” collections that will hit all the right notes this summer.
Saturday and Sunday afternoons will feature DJ sets from outstanding unsigned local artists to showcase the rising talent in Birmingham. In-store music playlists will also celebrate some of Birmingham’s amazing musical heritage, so expect to hear artists such as ELO, Duran Duran, Black Sabbath, The Streets, Spencer Davis Group, and UB40 throughout the store.
Sam Watts, general manager of Selfridges Birmingham, said: “Birmingham has been at the heart of musical innovation for decades and is home to so many music legends. It seems fitting that we should celebrate the city’s musical heritage with a summer dedicated to live events and all the talent that was born here. There is plenty in this campaign to feast your ears on, whatever your musical preferences, and there will also be some exciting surprises to be revealed in due course. The beat is definitely on at Selfridges this summer”.
Proceeds from the ticketed events – and throughout the campaign – will go to the charity Music Venue Trust, which works to safeguard small, grassroots music venues that support local talent.
Complementing the Music Matters at Selfridges campaign are exclusive collections that every music lover will want to add to their wardrobe staples.
- Jimmy Choo Music Matters at Selfridges Collection.
- Tribute collection tees, featuring 2pac, Whitney Houston, Craig David, Run DMC, and Marilyn Manson.
- Justin Bieber’s Purpose tour merchandise, including hoodies, t-shirts, and joggers.
- The Weeknd jersey t-shirts, tops, hoodies and shell jacket.
Selfridges Birmingham is also paying homage to one of the world’s greatest jazz musicians at its Montblanc concession, which has three stunning, handcrafted Montblanc pens that celebrate the inimitable Miles Davis.
Complete with trumpet valves on the clip and a cone shaped like the special “Heim” mouthpiece Miles Davis used to play, the limited pieces tell the story of this music legend’s accomplishments.
Sam, added: “Music and fashion are perfect bedfellows, and with many of Birmingham’s iconic music venues such as Barbarella’s and the Rum Runner now a distant memory, we are really keen to support the effort to keep small music venues alive.”
Music Matters at Selfridges will coincide with the store’s annual Live+Loud festival, which will run from 22nd September until 1st October. Live+Loud will comprise ten days of transformational music happenings, such as a live music stage in-store with local DJs and unsigned artists, children’s raves and a beauty event on 28th September.
For further information, visit www.selfridges.com