Birmingham shopping centre Martineau Place has launched a partnership with regional charity, Help Harry Help Others (HHHO).
Focused on achieving a Guinness World Record for the world’s largest bracelet, the centre aims to encourage schools, colleges, businesses and members of the public from across the local community to get involved by making donations and creating beaded bracelets.
After being diagnosed with a brain tumour in 2007, Harry Moseley raised more than £750,000 for Cancer Research UK through the sale of handmade bracelets. HHHO continues to sell these bracelets and supporters of the new campaign will be invited to donate to receive one metre strips, which will then be wrapped around Martineau Place.
Every metre of beading is significant to those battling cancer, and the importance of the final length of bracelet will be revealed at the project’s completion. Those who contribute the £3 minimum suggested donation will also receive a bracelet as a thank you at this time.
Michele Jones, operations manager at Martineau Place said: “We were shocked to discover how many children will die from cancer this year alone and with Birmingham Children’s Hospital just a stone’s throw away, we wanted to support a local charity which is inspirational to children fighting cancer across the region; we’ve definitely found that with Help Harry Help Others.
“The bracelets we’re using are synonymous with the charity and we hope that the Guinness World Record attempt will gain further recognition for this incredibly deserving charity, as well as raising a great sum in the process.”
Georgie Moseley, mother of Harry Moseley and chairman of HHHO, added: “Harry created a charity which is completely unique and proved that you really can achieve anything in life if you are passionate about it.
“The giant bracelet represents Harry wrapping his arms around Birmingham, and uniting Martineau Place and its communities in a common cause, with colourful creations handmade with love.”
The current Guinness World Record stands at 615.5 metres and Martineau Place is looking to almost double this. For more information, or to get involved, please contact email@example.com.