The Mailbox, Birmingham’s premier lifestyle and shopping destination, has launched a brand new integrated app which takes personalised shopping to a completely new level.
A world-first in retail, the app uses location-aware technology and permitted data insight to recognise and communicate with customers in real-time before they arrive, during and after their visits, and gives them access to unique tailored content and rewards.
At the heart of the new app is the Exclusive Club – a first of its kind loyalty scheme that rewards customers for every pound spent in the Mailbox, from the car park, shops, restaurants and bars to the salons, cinema and hotels.
Exclusive Club members can redeem their points against a carefully curated menu of offers and money-can’t-buy experiences, with surprise rewards based on the frequency of visits, spend and wishlist choices.
App users can also browse a catalogue of the latest products and promotions and add items to a personal wishlist, which can be shared via social media. The Mailbox’s shops and restaurants can respond and interact with each customer, based on their personal preferences.
In addition to accessing the Mailbox’s super high speed Wi-Fi, customers can make table reservations and pre-order food at participating Mailbox restaurants, book tickets to Mailbox events, and read and interact with the brand new Mailbox Life digital magazine, all without leaving the app.
In another retail first, the Mailbox app will give customers full access to inspect, control and manage their data at any time, putting privacy in the hands of the user, including the ability to delete any records as their ‘right to be forgotten’, and control the level of messaging they receive.
David Pardoe, head of marketing, retail and tenant engagement, said: “Our customers are more connected than they have ever been, and their expectations for seamless, end-to-end shopping experiences are intensifying.
“The new app and our onsite technology will deliver the ultimate personalised customer experience. By transforming the Mailbox into a connected environment, the centre has become an intelligent space, understanding the demographic make-up of its visitors and how they are interacting with our tenants. Customers can share as little or as much information as they want to enable us to shape content based on their personal preferences, whether that be special screenings at Everyman, a private view at Castle Fine Art, ticket details for shopper events or the latest offers at our popular bars and restaurants.”
The Mailbox app is now available to download now from the App Store with the Android version coming soon.