Lush roll out Perfume Library concept and exclusive Florence collection perfumes to Birmingham

On 7th February 2020, Lush Oxford Street and Lush Birmingham will open Perfume Libraries to join the existing Perfume Libraries in Liverpool, Florence, Munich, Seoul and Shinjuku.

The Perfume Library, which originally launched in March 2019 in Lush Liverpool, is a collection of fine fragrances from the Lush archives, new fragrances and books on perfumery. The books on sale are there to inspire and share insight into perfumery, its history and its creation process. By selling them alongside the perfumes that were created over the years, each fragrance acts as a hallmark in Lush’s own perfume history and ​provides an insight into the expertise and creative process of Lush’s perfumery.

Alongside the current Perfume Library range, five Florence Collection perfumes will also be rolling out. These perfumes were previously only available at the Lush Perfume Library in Florence. They will now be available from 7th February across Perfume Libraries in Europe (on 6th March in Asia), and in Lush Spa shops worldwide as part of their all year round collection.

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