Lush Birmingham Spa on New Street has revealed a new Fresh & Flowers experience as previously seen in the concept shop in Paris. Alongside an array of new fresh products customers are now able to purchase ethical, locally-sourced and seasonal flower bouquets from The Real Flower Company in-store.
At a time when physical retail is under economic pressure, Lush is committed to continuing investment in the high street. Alongside the new Fresh & Flowers product launches and a new plastic packaging returns scheme, Lush Spa Birmingham has a new concept style fit out hosting an array of creative experiences across their two floors including: A Fresh & Flowers concept offering an array of innovative and effective products for face, body and hair, a Lush Perfume Library as seen in Florence with exclusive perfumes, scent showers and books on perfumery and The Lush Spa with an array of sensory spa treatments to transform mind and body
Elliott Kennedy, Manager Lush Birmingham Spa, said: “We couldn’t be more excited to welcome customers back to the shop! Bringing elements from Lush concepts around the world all together is truly exciting and we can’t wait to share it with the Birmingham community.”