US beauty brand, IT Cosmetics has launched exclusively in Selfridges Birmingham so we went down to see what all the hype is about and try out some of the products ourselves…
After years of suffering from rosacea and struggling to cover it with makeup, former news anchor and reporter, Jamie Kern Lima noticed there was a need for game-changing products that will help those with problematic skin and there, IT Cosmetics was born.
Together with plastic surgeons and dermatologists, IT Cosmetics uses cutting-edge and anti-aging technologies to produce superior skincare and makeup to make you feel your most beautiful you.
IT Cosmetics covers all basis from oil balancing and colour correcting skincare to premium makeup brushes and makeup products.
Here’s our top picks:
Top-Bottom: Your Skin But Better CC+ Cream £30, Superhero Mascara £19, Bye Bye Redness Correcting Cream £25 & Ombre Radiance Blush in Plum £21
Hands up who still on the hunt for the ultimate mascara? Well, you can stop your search now as Superhero Mascara (£19) is here! With elastic stretch technology, Superhero Mascara stretches the look of your lashes, making them appear longer, more defined and super voluminous. It’s got all the lash powers you could ever need.
However, it is clear that the main showstopper is their award-winning Your Skin But Better CC+ Cream (£30) and it’s no surprise why. This CC+ cream does everything you need it to and more. It gives a flawless full coverage whilst protecting the skin with its added SPF 50+ physical sunscreen which doesn’t flashback on camera, making it selfie approved! As it is a CC cream, it colour corrects, hydrates, brightens and smooths out the skin. It’s an all-in-one product you need to have in your makeup bag!
All the products and makeup brushes are 100% cruelty-free and with every purchase of their Brow Power pencil (£19), IT Cosmetics donates one to Look Good Feel Better charity to help women with cancer. Is there anything this brand doesn’t do?
IT Cosmetics is exclusive to Selfridges in the UK. Head in-store at Selfridges Birmingham on Level 3 to check out the full range or order online here. You can get a complimentary makeover and colour match on the counter. Bookings will be required at the weekend. To book, call 0121 600 6696