Huda brings its full A/W 2017 collection to Selfridges Birmingham

Huda, the make-up brand by Hollywood-trained celebrity make-up artist Huda Kattan, is launching its bigger, new concession in Selfridges Birmingham next week, featuring the entire autumn winter 2017 collection.

The new collection by the globally renowned beauty blogger launches on November 16 and it will feature premium quality false lashes, rich lip colours and lip kits, contouring and strobing kits, as well as eye shadows, including the Huda Beauty Desert Dusk Eyeshadow Palette, which is inspired by the rich colours of the Middle East.

The palette (£56) comprises 18 iridescent, highly pigmented colours: eight buttery smooth matte shades come in vibrant purples and ochres, and soft sandy nude tones, while six pressed pearls in shimmery plum, bronze and rose shades add depth and intensity to lids.

The palette also has three duo-chrome toppers that add an incandescent glow, as well as one pure glitter with magenta, bronze, and golden tones.

Sam Watts, general manager, said: “Huda is a very welcome addition to our renowned beauty hall and we’re looking forward to stocking the entire collection in time for the Christmas shopping season.”

It’s been an exciting season Selfridges beauty hall. It recently launched Victoria Beckham’s second capsule make-up collection with Estée Lauder and the highly anticipated 18 new products and two new limited edition sets follow the global success of last year’s first collection and are based on five signature looks based on her favourite cities of London, Paris, Miami, Los Angeles and New York.

Selfridges Birmingham also became the exclusive city home to IT Cosmetics, the cult US beauty brand developed by a former journalist with leading plastic surgeons. Created by entrepreneur and former beauty queen Jamie Kern Lima, IT Cosmetics uses cutting-edge and anti-ageing technologies to produce superior colour-infused skincare that leaves skin dewy, illuminated and fresh, while its pigment-rich make-up ranges stand up to the most challenging conditions.

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