House of Fraser, the UK’s premium department store, is offering its customers a unique mobile shopping experience using Augmented Reality (AR) technology from Layar throughout this year’s Black Friday promotions.
Black Friday windows launched on Wednesday 25th November in stores across the UK and Ireland and feature instructions for customers to download the House of Fraser app to access the ‘shoppable windows’ journey. A ‘Scan to Explore’ feature on the House of Fraser IOS mobile app is triggered via scanning the window vinyl, which allows customers to shop the best Black Friday deals in just a few clicks, avoiding the queues inside the store. A ‘Scan to win’ feature is also available so that customers can be in entered into a competition to win a £250 House of Fraser gift card.
Andy Harding, Chief Customer Officer at House of Fraser, said: “There is huge hype around Black Friday this year and so we want to bring to life what we do online in store. By integrating Layar into our iOS app we have been able to digitise our windows, and create innovative and unique customer experiences which drive multichannel behaviour and enable customers to interact and shop our Black Friday offers in a new and exciting way.”
Hsio Ling Hee, Head of Custom Solutions at Blippar, commented: “The event is a natural next step for HoF on the path of setting trends in digital retail following previous trials of their app’s Augmented Reality features earlier this year. The combination of the offline event usually occupying the physical side of the consumer’s attention, with bringing the feel of the brand and products in their hands through their phones allows for a higher engagement and total immersion into the HoF brand. The new HoF app, powered by the Layar SDK, has a lot more to offer in the future and we are confident they will continue being one of the leaders of innovation for digital and Augmented Reality retail.”
Black Friday deals are now available in Corporation Street, with up to 50% off selected lines across fashion, beauty and home departments until midnight Sunday 29th November.
The app can be downloaded at: https://itunes.apple.com/gb/app/house-of-fraser/id505177887?mt=8