H&M collaborates with Helena Christensen

Fashion retailer H&M has embarked on a fashion collection collaboration with photographer and supermodel Helena Christensen.

The capsule range includes t-shirts, sweatshirts and hoodies featuring flower images taken by Christensen. She also photographed the images used in the campaign.

Designed by H&M’s in-house team, the clothing features curved hems on loose t-shirts, a cropped length on sweatshirts and an oversized look for hoodies.

Maria Östblom, head of womenswear design at H&M, said: “We’re happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she’s a true icon. And her beautiful photographs of flowers for this collaboration look amazing on the 90s streetwear-inspired designs – it’s laidback with an edge”

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