Hip-hop DJ Charlie Sloth brings Fire In The Streets to Live + Loud Festival at Selfridges Birmingham

Hip-hop DJ and radio personality Charlie Sloth is hoping to find the next rap and MC star when he brings his Fire In The Streets to the annual Live + Loud festival at Selfridges Birmingham later this month (September).

The event, part of the four-day festival that celebrates the city’s diverse arts movement, will see local artists vye for a coveted spot on the Beats 1 DJ’s YouTube Channel, which is watched by tens of thousands of music fans every week.

He said: “I’m really excited about the first Fire In The Streets pop-up taking place in Selfridges in Birmingham during its Live + Loud weekend. The Midlands has always been a hot spot for talent, and I can’t wait to see what MCs step up to the booth.”

Fire In The Streets is one of three exciting pop-up battles taking place at the department store on Sunday, September 29.

Budding MCs wanting to showcase their talents for this once-in-a-lifetime opportunity must book their spot in advance. On the day, they will be asked to choose one of three beats to rap over and will be given exactly two minutes to perform in a soundproof glass booth on Level 2. Make sure to follow @CharlieSloth and keep an eye on his upcoming instagram stories to find out how to book a spot.

Fire In The Streets will be hosted with dropping bombs on Charlie’s infamous soundboard, while the legendary DJ himself will watch all the performances back from his base and select a winner, announcing it on his Instagram Stories during the following week.

Shoppers will also be able to listen to performers via headphones linked to the glass booth.

On the same day, the Live + Loud festival will also play host to a pop-up beat battle and a dance-off on Level 2.

Local hip hop and grime producers who think they have what it takes to be the next HeavyTrackerz can apply to take part in the Selfridges Live + Loud Pop-Up Beat Battle.

The HeavyTrackerz, who have produced hits for Stormzy, Giggs, Lethal Bizzle, Dizzee Rascal and Wiley, will be in the house, giving aspiring producers the chance to showcase their skills and win a Keyboard Controller.

Producers, with the help of a sound engineer, will have five minutes to make a beat from three sound kits – grim, trap, and hip hop – before an in-store audience.

At 3:30pm, all the beats will be played back and The HeavyTrackerz, with help from the audience, will select a winner.

Because spaces for the Selfridges Live + Loud Pop-Up Beat Battle are limited, producers must apply in advance by sending an email with a link to examples of their music production. If their application is successful, they will be given a time slot for the battle. No walk-ups on the day will be allowed to take part. Apply for a spot by emailing birmingham.events@selfridges.co.uk Subject: HeavyTrackerz

Street dancers are also promising to make Level 2 of Selfridges Birmingham pop. World-class B-boys and some of Birmingham’s street dance community including Heart Works Studio will be showing you how to pop, lock, vogue and whack – you can enjoy watching the experts throw down.  International DJ, Jess Monroe will provide the latest tracks.

Sam Watts, General Manager at Selfridges Birmingham, said: “Once again, the Live + Loud festival is tapping into the nascent talent in the city and surrounding areas, offering local MCs and producers the chance to impress the leading exponents in their fields. I’m proud that we are able to provide this unique opportunity to local people and hope it proves to be a stepping stone to bigger and better things.”

For more information about the music events, visit: https://www.eventbrite.co.uk/e/music-moments-at-selfridges-tickets-68978353111

Live + Loud takes place at the department store between Thursday, September 26, and Sunday, September 29, and will feature a host of family activities, beauty events and exclusive brand events.  For information on all Live + Loud events, visit: http://selfridges.com/liveandloud

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