Iconic Italian fashion brand Stone Island has launched its latest collection at Harvey Nichols Birmingham. The exciting menswear range at the luxury Mailbox store offers an extensive selection of chic sports-inspired pieces for the new season.
Founded in 1982 by Massimo Osti, Stone Island embraces a casual aesthetic that focuses on functionality as well as design. Having invested in technology and research, the brand uses innovative fabrics and experimental dyeing techniques – with up to six colours used on a single garment – to produce cutting-edge menswear pieces that are precisely shaded and expertly finished.
For AW17, the collection fuses both the traditional and the innovative; giving its classic sports pieces a modern design interpretation. Every day logo T-shirts and sweatshirts are available alongside classic knitwear and shell jackets, all bearing the brand’s famous compass logo.
“Our customers have responded extremely well to our new Stone Island launch,” explains Richard Vickery, General Manager of Harvey Nichols Birmingham. “The brand offers an easy-to-wear collection of great looking every day casual pieces and classic Italian designs, and fits perfectly with our current menswear offer”
Stone Island coat, £995; Stone Island wool blend jumper, £225; Stone Island coated shell jacket, £335.