Birmingham contemporary fashion boutique Liquor Store has been named Best Menswear Independent of the Year at a leading national retail awards ceremony.
The Great Western Arcade store picked up the accolade at a glamorous ceremony held at The Brewery, London, where the fashion industry elite came together for an afternoon of recognition and celebration of the sector’s achievements.
The Drapers Independents Awards are the most applauded and relevant awards in the fashion independent sector. The awards provide industry recognition and unrivalled opportunities, according to organisers.
With 13 categories, the awards cover every aspect of the independent fashion industry, from Best Store Design to Lifestyle Independent of the Year.
Liquor Store overcame competition from retailers across the UK and Republic of Ireland to win the coveted prize.
Owner and Retail BID board member, Phil Hazel said:
“I am humbled that Liquor Store has been awarded the title of Menswear Independent of the Year by a prestigious institution such as Drapers. The Liquor Store team and I love what we do and to be recognised in this way makes all of our hard work worthwhile. Our loyal customers couldn’t be any more supportive which we are also so grateful for. Birmingham’s thriving independent scene has gone from strength to strength in the past few years and it’s an exciting time to be a part of it.”
Keely Stocker, editorial director, Drapers, said:
“Drapers Independents awards are a must attend event for anyone in the independent sector. Independents, the brands they stock and the agents that represent them are such an integral part of the fashion industry.
“The fashion industry should take note of its best independents, as they provide inspiration on so many levels. Offering some of the best customer service in the fashion industry, indies know how to keep their customers happy – and keep them coming back.”