Get World Cup ready at Selfridges Birmingham

To celebrate the 2018 World Cup and England’s first win, Selfridges have partnered with Neal Heard founder of Lovers F.C. to present ‘The Art of The Football Shirt’ capsule displaying an archive collection of football shirts through the ages.

The collaboration with Lovers F.C. to present an exclusive set of Football jerseys which pay homage to some of the greatest, most iconic team kits. This capsule is now available in store.

Once you have your football swag, you will need some World CupCAKES to eat and Lola’s in the Food Hall has you covered with team-inspired confectionery, representing each game every day.


An iconic German fashion giant, BOSS has maintained its reputation for smart designs perfect for cheering on the Three Lions at the World Cup.


Originally released in 1950, the football-inspired Samba has become an iconic style of footwear giant Adidas. And now, its female rendition Samba Rose is set to just as notorious.


Designed to hit the field. Trimmed with the brand’s iconic stripes at the slouchy sleeves. It’s detailed with a procession of buttons hiking from the round neck all the way across its boyfriend fit.


Paying homage to your team of choice, this jersey T-shirt is boldly patterned and punctuated by embroidered badges. Not only the perfect way to pledge your allegiance during the World Cup 2018, it will keep you look in-line with the athleisure trends well after too.


Crafted from pure cotton, these jogging bottoms are punctuated with the unmistakable compass logo at the side. Complete with tapered hems for a neat finish, they’re a must for taking on street or country adventures.


Drawn from the era when slogans and graphics were rife, this short-sleeved style is stamped with the label’s moniker and logo at the front, while the back displays a sports-jersey print: ‘Hilfiger 45’


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