Flagship H&M store set to open for Easter

H&M have announced that their brand-new flagship store in Birmingham, located on New Street, will open on Thursday 29 March at 11am.

H&M will relocate the Birmingham Pavillions store to expand its offering, situated over three floors and covering 3450 sq metres.  Birmingham New Street will offer Ladies, Men’s, Kids and Beauty concepts to provide customers with great quality fashion, at affordable prices, made in a sustainable way.

On launch morning, the first 500 lucky customers in the queue will receive an exclusive goodie bag.  All customers who join the queue before 11am will receive a 25% discount to redeem against their entire purchase that day.  Entertainment will start from 10.15am provided by street magician -Troy Von Scheibner and an opening show hosted by Capital Radio’s Rob Howard.  Customers are then welcome to peruse the available collections while enjoying the latest tracks from an in-store DJ.

There will be a whole host of exciting activities available for customers to enjoy on launch morning, including hand scrolled ice cream from ‘Pan n Ice’ between 11am-1pm, a pop-up salon hosted by ‘The Good Life Barbers’, as well as a print screen studio by 3rd Rail Clothing. Hershesons Birmingham will host a pop up braid glitter bar, using H&M beauty products and brushes. The hair bar, pop-up salon and print screen studio will also be available on Friday 30th and Saturday 31st March from 12pm-4pm for all H&M customers to enjoy over the opening weekend.

“We are delighted to be opening a brand-new flagship store on New Street.  This relocation from Pavillions is a great opportunity to be able to offer our Birmingham customers an even better shopping experience and we are confident this new store will offer exactly that.” says Carlos Duarte, H&M’s Country Manager for UK & Ireland.

Founded in Sweden in 1947, H&M opened its first UK store in 1976. Forty years later, the UK and Ireland portfolio has grown to include an excess of 246 stores.

With sustainability at the heart of its business model, H&M offers a garment collecting service worldwide. The H&M garment collecting scheme was launched in 2013 and offers customers the chance to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. All donated items are recycled with 0% going to landfill. The H&M garment collecting scheme is just one example of the many projects H&M has implemented to lead the change towards 100% circularity.

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