Ferrari celebrates 70th anniversary with parade in Birmingham city centre


Classic car enthusiasts will be excited to see Birmingham’s largest ever parade of Ferraris as 70 of the iconic vehicles drive through the city centre on Friday 28 July.

The beautiful cars will be passing through the city centre and lining-up at Victoria Square between 12.30pm-4pm to celebrate the 70th anniversary of one of the world’s most famous automotive brands.

The public event will showcase dozens of rare and privately-owned Ferrari cars, including the incredible Limited Series LaFerrari Aperta, of which only 200 will ever be sold, meaning this will be a rare opportunity for car fanatics across the Midlands to see an amazing collection in one place.

Birmingham is one of only four locations to host the Ferrari 70th Anniversary Tour this summer.

Ferrari fans are encouraged to share their images of the parade and car display by using the following social media tags for a chance of their images being included in a collage of Ferrari 70th Anniversary images at the end of the year: #Ferrari70 #WorldTour #Birmingham

Demonstrator cars will be among the collection and there will be opportunities to sit inside the cars and talk to Ferrari specialists about them.

“The parade is a family event, so if you have children who love cars this is the perfect opportunity for them to see some truly amazing vehicles, take lots of photographs and enjoy a great day out in Birmingham,” said a spokesperson.

Colmore Row (from Newhall Street) to Waterloo Street (junction of Bennetts Hill) will be closed to all traffic to enable the parade, except for deliveries servicing businesses located in the Colmore Row/Water Street loop.

The closure will be in place from 11am to 1/1.30pm while the cars start arriving and parking up on Victoria Square. The closure will then be lifted and then reinstated at 4/4.30 pm for when the cars leave the square.

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