New initiative to promote independents sees indie retailers taking a short-term space in the Bullring.
Project ‘Up Market’ will see independent businesses take over retail spaces in the Upper East Mall for eight weeks.
The launch of the project will provide the opportunity for independents to benefit from the huge football at Bullring.
Retailers that are signed up to go into the shopping centre are The Sweet Potato Spirit Co which makes a range of alcoholic drinks from sweet potato, organic skincare company Zero Skin and Bug which sells silver jewellery.
Also taking part are accessories brand Jam Jar Lights, strawberry grower, The Strawberry Stop and renowned Birmingham macaroon company, Miss Macaroon.
Bullring owner Hammerson who are a property firm will be running the project.
Iain Mitchell, UK commercial director at Hammerson, said: “We are delighted to announce the launch of Up Market at Bullring, one of the UK’s most iconic retail destinations.
“Rotating the mix of emerging independents will also ensure that our portfolio of leading retail destinations continue to offer personalised experiences, enhancing the customer offer.”