British model Alexa Chung unveils new Tiffany & Co. store in Selfridges

Tiffany & Co. celebrates the opening of its new store on the 4th floor of the luxury department store Selfridges Birmingham.

Hosted by Barratt West (Vice President and Managing Director of Tiffany & Co. UK and Ireland) and Alexa Chung, a cocktail reception was held last night to mark the opening, with guests invited to preview the collections in time for the festive season.

British model and designer, Alexa Chung sparkled in a Tiffany Platinum Flower diamond necklace and Kunzantie ring for the unveiling of the city’s premier luxury shopping destination.

Photo credit: Nicky C/Getty Images for Tiffany & Co.


The new boutique will offer jewellery and watches from Tiffany’s most iconic collections including Tiffany City HardWear, Tiffany T and Atlas®.

The store will also showcase a stunning 3.24ct Tiffany® Setting valued at £250,000, a piece exclusively available to the boutique.

The launch marks the first in Birmingham and third in Selfridges, joining already existing stores in Selfridges London and Manchester Exchange Square.

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