Birmingham’s first Beauty Weekender celebrates beauty in the city

Beauty lovers will get the opportunity to enjoy a weekend of beauty as all five major department stores and independents take part in Birmingham’s first Beauty Weekender from Saturday,  July 1st – Sunday, July 2nd.

With over 100 beauty brands in the city centre, Beauty Weekender celebrates the huge beauty offering in Birmingham and will feature everything from makeup, skincare, pampering and hair.

Shoppers will be able to enjoy a huge range of instore activities and exclusive offers across the beauty departments in John Lewis, Selfridges, House of Fraser, Harvey Nichols and Debenhams.

Enjoy a glass of prosecco and live DJ in store over the weekend at Harvey Nichols.

On Saturday, beauty lovers can book onto masterclasses hosted by Stila, Hourglass and Rodial in the Urban Room at The Mailbox.

They will also have instore activity from brands including Nars, Iconic London, Cover FX, Dior, YSL, Estee Lauder, Lancome, Elemis, ESPA, Environ, La Mer, Sisley and many more throughout the weekend.

To book tickets onto the Harvey Nichols masterclasses, please click here

Take a tour of the many beauty rooms in store at House of Fraser, including ChanelElizabeth ArdenDecleorShiseidoEstee Lauder and Sisley with some putting on live demonstrations.

Shoppers will be joined by Chanel and Givenchy on the main beauty stage over the weekend, showcasing their top beauty looks.

With any consultation or makeover done over the weekend, shoppers will be able to enjoy a complimentary glass of prosecco.

To book tickets onto the House of Fraser masterclasses, please click here

Taking to the stage over on the beauty floor at John Lewis, beauty lovers will get the delight of Dior, Bobbi Brown, Chanel and Clarins showcasing their top makeup and skincare tips.

To book tickets onto the John Lewis masterclasses, please click here

Charlotte Tilbury

Let Charlotte’s team show you their new Unisex Face Tint and their iconic skincare range including the legendary Magic Cream. Join our Charlotte Tilbury Lead Artist for an exclusive masterclass at 11am, 1pm or 3pm on each day. You’ll enjoy refreshments, one-to-one expert advice and a full demonstration on a model on how to best use her summer launches.

Giorgio Armani

Visit the team at Giorgio Armani for a masterclass around how to achieve the Armani Glow. You’ll take away a sample of your chosen foundation, your chosen Fluid Sheer shade to add your glow, plus you will take away a deluxe goodie bag when you purchase two or more items. Masterclass to be hosted at 11am on both days with complexion consultations throughout both days.

NARS Cosmetics

The NARS team are on hand to share their expert tips and tricks in a one-to-one masterclass by one of their national make-up artists. Join us to learn their skincare secrets and how you can build on a fresh complexion to create the perfect foundation finish. Take away a deluxe gift when you buy 2 or more items.

Bare Minerals

Book your one-to-one appointment with Hannah, our regional FACE expert based at Selfridges Birmingham. Appointments cost £35 fully redeemable, pre-booking is essential.

Blink Brow Bar

Take away a mini brow pencil when you spend £30 or more on services at Blink.

Bobbi Brown

On Saturday, artists will be on hand all day to show you how to shape, define and fill in your brows. On Sunday, join our ‘Get The Glow’ one-to-one masterclass with tickets at £10 redeemable. Learn how to achieve a stunning summer glow using our brand new highlighting powders, exclusive to Selfridges.

Collection Prive Christian Dior 

Experience Dior’s Collection Prive fragrances with a personal consultation with our fragrance expert, Gary, and find the perfect scent.


Enjoy a 5,10 or 15 minute makeover to suit your preferences and take away a selection of deluxe samples with each purchase.


Find your perfect foundation fit using the brand new BIY Foundation Drops and a moisturiser of your choice.

Crème de la Mer

See Where Miracles Begin at Crème. Enjoy this ritual with one of our experts and discover which texture of the Moisturising Cream is best suited to your skin type.


Discover your skins face map, have one of our expert skin therapists identify and treat your skin needs.

Estee Lauder
Come and discover our summer essentials with one of our expert beauty ambassadors. Sit down and enjoy a full masterclass on how to best use our hero products including the new Bronze Goddess make-up and fragrance collection.

Estee Edit

Sit down with our beauty ambassador to enjoy a summer beauty tutorial. Enjoy 30% off all Estee Edit items and take away a free full size White Clay Mask with every 4 items purchased.

Jo Malone

Allow our fragrance team to help you to choose the perfect scent for you in a Moment For You service. This 30-minute ritual includes Sparkling English Wine and a deluxe gift with purchase. Pre-booking is essential.


Have a skin check with Kiehl’s to determine your skin type and skin hydration levels, then enjoy a personal consultation to discover which products would suit you best.


Come and experience a Youth Activating Ritual, a bespoke facial tailored to suit your skin and your needs, focused around the Advanced Genefique Serum.


Indulge in a complimentary mini facial, showing the unisex versatility of some of our best loved skincare products.


Kick back and relax with a Botanical Express Facial with the Sisley team when you purchase one or more skincare item.


Try the unique Gankin Facial technique on Suqqu, a cult classic ritual, and finish the session with a bespoke skincare consultation.

Tom Ford 

See the team for help in finding the perfect fragrance for your father and discover the Men’s Grooming collection at Tom Ford.


Come and celebrate the launch of the new Vernis A’Levres lip collection. Enjoy an application of creative lip art including ombre lips, a bitten lip look or any classic looks you wish to create. Take away a luxury gift when you spend £80 or more.

To book tickets onto the Selfridges masterclasses, please click here

Debenhams will have a host of activities going on over the weekend with masterclasses from Urban who will be showing you how to look sculpted for the Summer while Make Up For Ever demonstrates some striking body painting in store.

If your hair needs a little TLC, Aveda will be offering complimentary scalp checks alongside some styling advice to help you achieve salon hair at home.

Kat Von D and Benefit will be joining the line-up of masterclasses on offer at Debenhams.

To book tickets onto the Debenhams masterclasses, please click here

Boots will be setting up stage in their Emporium area with No.7, NYX and Liz Earle doing demonstration sessions including how to contour and highlight like a pro with NYX and taking care of your skin with the help of No.7.

To book tickets onto the Boots masterclasses, please click here

Smashbox in Bullring will be offering complimentary 10-minute ‘Lips that get likes’ and ‘Hydration Station’ sit downs for shoppers as well as ‘Get your Glow on’ demonstrations in store.

With any purchase made in store, shoppers will receive 10% discount and samples of their Deluxe Primer Water and Radiance Primer.

Join the team in MAC Birmingham, Grand Central for a live demo at 11am on Saturday 1st July showcasing the summer essentials. Also throughout the weekend enjoy complimentary 10 minute eye and lip demos on a  first come basis, subject to availability.

Enjoy 3 for 2 at Body Shop Bullring and New Street across makeup and skincare throughout the weekend.

Local beauty retailers in the city will also be involved offering exciting instore activity and special offers.

Natural beauty store, Organique in North Western Arcade will be offering 10% discount off all products in store and free eco soap with every purchase £25 and over.

Visit Cora Hair & Beauty on Temple Row (Great Western Arcade) for Balayage specialist consultations, semi permanent make up consultations and aesthetics consultations. There will be special introductory offers if you book that weekend. 

Book your FREE 20-minute semi permanent make up consultation here

The Fragrance Shop on High Street will be offering shoppers free fragrance consultations to help you find your perfect scent. They will also be offering £5 off when you spend £30 in store as well as giving out goodie bags full of samples.

All masterclass tickets are complimentary and must be booked in advance. Please note booking tickets does not guarantee you a seat, please arrive early.

There will be plenty more offers and activities going on during the weekend so check back for more details. 

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