Beauty app blow LTD set to open beauty bar in Debenhams

A tech-enabled beauty business that offers expert beauty services to your home, hotel or event, is launching an exciting new beauty bar in Debenhams, Bullring.

Since launching its app-based To Home services in Birmingham four months ago, the blow LTD app has been downloaded more than 5,000 times and its team of 40 expert beauty professionals from the region have delivered more than 1,000 beauty services to 600 busy Birmingham women.

On the back of this success, blow LTD is now set to launch their beauty bar in Debenhams, Bullring on 9 November.

blowLTD is the UK’s largest and fastest growing ‘on demand’ beauty services company. It started in London in 2013 and expanded its revolutionary app into Birmingham in June 2017, offering customers the chance to order professional treatments to their home, office, hotel or event from 7am until late seven days a week, with as little as three hours’ notice.

Adding to this success, last month Debenhams took a minority stake in blow LTD, as part of ambitions to accelerate its presence in the £4 billion beauty services market. Now busy women who need to look fabulous, fast, will not only be able to book treatments to their home, but can book the same services in the Bullring’s Debenhams store. As part of the national roll-out programme with Debenhams, two further blow LTD beauty bars will be launched simultaneously in the Market Street, Manchester and Oxford Street, London stores.

Fiona McIntosh, Creative Director & Co-Founder at blow LTD. said:

“Launching blow LTD in Birmingham has been so exciting for us; after just four months we’ve already delivered more than 1,000 expert services across the city. With such a young and diverse population in a city known for its great shopping and culture, we are thrilled to see that our expert beauty services are quickly becoming a part of the busy Birmingham woman’s life.

“Time-pressured women everywhere are experiencing more pressure in their lives to look and feel great, fast. With our expert blow dries, make-up and nail services delivered by tested and vetted beauty professionals from 7am until late, seven days a week, we are quickly becoming the busy woman’s best friend. Our new partnership with Debenhams now means Birmingham woman can now access our services wherever, and whenever they need them – in store or at home.”

For everything you need to know, visit, and download the ‘blow LTD.’ app in the App Store or Google Play.

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