Hold on to your handbags and prepare for the future of retail as Harvey Nichols unveils the first images of its new concept store in Birmingham.

Scheduled to open its stylish doors next month, the showpiece store will feature the very latest technology and ground-breaking design that promises to take shopping to a whole new level.

The 45,000 sq ft innovative space has been designed in collaboration with Virgile + Partners as the blueprint for future Harvey Nichols stores. It will epitomise the future of retail through digital innovation, from the newly launched loyalty app and mobile payments, to a state-of-the-art 360omirror, digital way finders and a high impact digital screen positioned above its main entrance.

Taking pride of place at the redeveloped Mailbox, customers will discover more than 200 of the world’s most sought-after brands across womenswear, menswear, beauty, food and wine, many of which will be exclusive. The exquisite edit of designer labels will be complemented by exceptional services throughout the store, including: a restaurant curated by the city’s Michelin-starred chef Glynn Purnell; beauty rooms offering the very latest in enhancing and relaxing treatments; and a highly trained Style Concierge team who will be on hand to offer expert advice on seasonal trends and styling tips across fashion and beauty.

Stacey Cartwright, Group Chief Executive Officer of Harvey Nichols, said: “This is a landmark moment, not just for our Birmingham store, but for Harvey Nichols. It is hugely exciting to be launching our new concept store in Birmingham. We believe we are creating an unrivalled retail destination for customers which will redefine the luxury retail market.”

Richard Vickery, General Manager of the new store, explained: “Without a doubt the new Harvey Nichols Birmingham will be at the very forefront of retail innovation in the UK. Alongside the impressive digital facilities, the store will feel very much like a large-scale boutique, offering an extended edit of the very latest designer must-haves but with the kind of service our customers have come to expect… and then some. It will certainly redefine luxury shopping, ensuring Harvey Nichols is the market leader when it comes to luxury retail.

“We will be bringing destination shopping to the city – a trip to our new store will not simply be about buying the latest bag or hi-tops: a customer can come in and meet their friends for brunch; discuss the latest skincare innovations with our beauty team; catch up on the catwalk trends in our menswear and womenswear departments; leave their purchases with our Style Concierge while enjoying a spa treatment; and finish off with cocktails in our bar.

“We’re taking the whole retail experience to a whole new level and couldn’t be more excited to be sharing our new store with the city”.

Emma Gray, Director of Marketing Services at Visit Birmingham, added: “Birmingham has transformed in recent years to become one of the most attractive shopping destinations in the UK. Its city centre is the country’s third largest retail hub, attracting over £2 billion of spending and more than 20 million visitors each year. 2015 is landmark year for Birmingham’s reputation as a high-end retail destination. A revamped Harvey Nichols, at the heart of a major refurbishment of The Mailbox, will offer an even greater luxury shopping experience that visitors will love.”

Steve Hewlett at Retail Birmingham, the Business Improvement District for the city centre retail area said “From the outset Harvey Nichols, together with Mailbox owners Brockton Capital and Milligan Retail had a vision and determination to provide Birmingham with something very special and a retail experience the city had not seen before. The store design, materials and attention to detail is breathtaking. The huge range of luxury product will look stunning in such an awe-inspiring setting, it’s a truly ‘world class’ store and will take retailing in the city to another level, customers are going to adore it.”

02-Harvey Nichols Concierge (2)

01-Harvey Nichols Birmingham Entrance

16 - Harvey Nichols  Beauty Treatment area

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