Selfridges’ world-famous windows arrive in Birmingham
Its disc-embellished exterior has been a city icon for 11 years, but now Selfridges is giving city shoppers another reason to stare, as its world-famous window displays arrive at the Bullring Birmingham store.
The new installations are part of the store’s £20m redevelopment in addition to the brand new Beauty Hall and Menswear floor. The windows will be visible from 360 degrees, changing the face of the store with 3.5m tall and 8m wide curved glass window displays located at the main entrances from the Bullring mall.
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