Nespresso opens new boutique in Selfridges Birmingham
Nespresso, the worldwide pioneer in premium-portioned coffee has opened its innovative new boutique today in Selfridges.
The unique Nespresso retail environment surrounds customers in an immersive coffee experience allowing for deeper learning and coffee exploration. This brand new concept is the first boutique opening for Nespresso in 2018 in the UK. Other similarly designed boutiques are Liverpool and Oxford as well as in New York and Cannes.
Throughout the boutique, visitors will experience elements that reflect the deep commitment Nespresso has to sustainability, recycling of used Nespresso capsules and adherence to a circular economy – one that is restorative by nature and works to minimise waste through careful design.
Coffee Specialists will surprise and delight prospective consumers and existing Club Members with a variety of new experiences in the boutique. They each spotlight a different element of the Ultimate Coffee Experience to deliver a unique and meaningful visit and deeper perspective into the Nespresso story.
The new boutique experiences include:
– A Sensorial Welcome: Upon entering the boutique, Coffee Specialists introduce you to the coffee with a tasting of a carefully selected blend from either the permanent range or current Limited Edition releases.
– A Discovery Table: As guests continue their journey through the boutique, perusing Nespresso’s smart and easy-to-use Original and Vertuo machines and accompanying accessories, a Coffee Specialist will assist you in exploring the coffee range further. You can taste two coffees side-by-side in order to better understand their taste and the full Nespresso range of 24 Original expresso coffees and 20 Vertuo expresso and large-cup coffees.
– Sustainability and Circularity: The boutique decor includes sustainably-designed materials including table tops made of used coffee grounds from the Nespresso factory in Switzerland, to wood which has been 100% sourced from Nespresso reforestation programs on coffee farms and technological solution to reduce energy use. In addition to a capsule recycling drop-off point, the spotlight artwork in the boutique has been created from recycled Nespresso aluminium.
The full Nespresso range of Original and Vertuo machines, accessories, and coffees are available to purchase at the new boutique in Selfridges Birmingham.