Moss London launches at Moss on New Street
British menswear retailer Moss continues to evolve with the launch of the new Moss London brand for AW14 at the New Street store.
The new brand takes influence from the creativity of London and translates this sometimes abstract style into a fresh, wearable look. The campaign features well-inked model of the moment Billy Huxley, who epitomises the unique and the individual.
Dave Moss, Store Manger of Moss on New Street, said: “Key looks in the collection include a slim fit suit with contrasting inset panels of charcoal and graphite grey, a shawl collar suit in navy with leatherette trim and bottle green tartan dinner suit. Inset panelling is referenced throughout the collection, as seen on the indigo/petrol blue and sky grey/graphite panelled shirts and the black with navy inset reefer jacket.
“Texture is an important element of this debut AW14 collection with key pieces including a navy velvet jacket with black paisley print and heavy gauge fabrics deployed across outerwear, waistcoats and accessories. Plaids are dominant in autumnal shades of rust and burgundy, featuring across both shirting and accessories.”
The collection is split into two categories: mix & match suits which are available throughout the year and seasonal paired suits. Adopting a slim fit block all styles are designed to give a sharp and streamlined look. Core ranges, which are stocked all year- round appear in jet black, midnight navy, ink blue, silver and graphite grey.
Seasonal suiting for AW14 features a variety of checks; from quirky self-checks in muted autumnal weight grey cloths through to heavy gauge windowpane fabrics, all the way to adventurous dinner suits in bottle green tartan – the collection exudes confidence.
Key pieces: Charcoal and slate grey panel blocked suit, navy shawl collar suit with leatherette trim and bottle green tartan dinner suit.
The demand for formal jackets is growing as part of the move towards mixing formal and casual, so jackets are a key part of the collection. Attention to detail
is paramount; each jacket has its own distinctive lining – many of which are buggy lined. Leatherette trimmings are an important seasonal trend and subtly feature across formal jackets and suiting for both daytime and eveningwear. Building on the prominence of ‘print’ across the spectrum in past seasons, Moss London takes this a step further to explore ‘texture’ in the formal jacket category. Velvet, flannel and flecked fabrics are prominent, with satin and leatherette trimming details adorning the lapels or jetted pocket welts.
Key pieces: Navy velvet dinner jacket with black paisley print, specked charcoal jacket with leatherette trim, navy reefer jacket with black panel inlay detail.
Continuing with the smart-casual theme, the AW14 collection by Moss London incorporates a mix of both smart casual and relaxed shirting into the mix. Mainly with
single cuffs, the dominant trends are inlayed panelling, contrast button plackets and contrast collars. Plaids are dominant in autumnal shades of rust and burgundy which sit alongside washed denim options to contrast harmoniously with the structured suiting and formal jackets in the collection. Simple, button-down options in plain colourways give a safe option for those favouring a more understated look.
Key pieces: Rust and cream plaid shirt, button down denim collar shirt with acid-washed tip details, burgundy button-down shirt with mottled-horn effect buttons.
Apart from the trousers available in the mix & match suiting, this collection also includes the slimmest fitting chino across all own and guest brands as well as the introduction of jeans in 12 ounce denim, spanning three washes. These lines encourage the fashion conscious customer to mismatch the look and play with the ever blurring lines that denote ‘smart casual’.
Key pieces: Stone washed slim fit jean, slim fitting chino in plum.
All ties are a slim, sporting blades between 5 and 5.5cm wide in order to sit harmoniously with the slim fit of the suits and their narrow lapels. Texture is again important with knitted varieties taking centre stage; heavy gauge options have been fashioned in the same fabrics as outerwear to be styled in a loud, obtuse way. Plaid bow- ties are perfect for daytime dandy dressing – either to clash with similar plaid shirts or to contrast with crisper plainer options.
In addition, traditional square ended ties in waffle weaves feature in autumnal hues to be paired with knitted pocket squares each featuring a distinctive boarder trim for a multitude of pocket-billowing styling options. Returning to the experimental nature of this primary collection, ties are also presented in fun, Hawaiian prints – perfect for the summer to autumn transitional period.
Scarves also feature in chunky weaves; grey and blue base colours with highlights of wasp yellow and pillar box red respectively are designed to pull the look together with ease. Key looks: Grey window pane check heavy gauge tie, orange and black plaid bow tie, grey melange and wasp chunky knit scarf.
A capsule collection of versatile shoes have been crafted to complete the look. Perfect for formal and smart casual looks, the four options include an oval-toe punched brogue in oak, traditional Derby in black and an oval-toe formal shoe with polished toe cap and stingray effect inlay detail. Key look: Oval-toe formal shoe with polished toe cap and stingray effect inlay detail.