Meet Phil Hazel, Owner of Liquor Store
Liquor Store opened its doors in February 2012 at Great Western Arcade. The store is proud to use its expertise to bring customers an eclectic mix of heritage and next generation brands. Each brand has been handpicked to represent its customer with the finest denim, clothing collections, footwear and accessories from around the globe. The store is reacting to the ever crowded high street and fast fashion lines. Brands have been chosen for their history, great quality, new ideas, subtle detailing and for the team’s love and appreciation of what they stand for. Liquor Store uses house brands from all over the globe, but also carries ‘Made in England’ brands. All the brands have a fantastic story to tell! The store environment is warm and welcoming and the team strive to deliver a high standard of customer service through superior product knowledge, passion for the store and their manner.
The potential of the city is huge, and in our area of retail there was an opportunity to bring something different to the current offering. Also a vast amount of brands we stock were not already stocked in Birmingham, so we could represent brands from across the globe, which were new to the Birmingham consumer.
DESCRIBE THE INDEPENDENT SCENE IN THE CITY IN THREE WORDS:
Growing, scattered, potential.
TELL US WHAT YOUR FAVOURITE PRODUCT IS AT THE MOMENT?
The Ebbets Field Flannel Grounds crew jacket. It’s a collaboration with this brand and ourselves, so we are the only place in the world where you can buy this jacket. Ebbets make exact replicas of baseball garments from the 1920s to the 1950s. The major difference to other baseball brands is that they only produce non major league baseball pieces from this era. The jacket is what the stadium workers used to wear and has the team
logo on the front with the stadium name on the back. We decided to design the same jacket with L for Liquor Store on the front and SPEAKEASY (our strapline) on the back.
NOW THAT SUMMER’S HERE, WHERE WILL YOU BE SOAKING UP THE SUN IN THE CITY CENTRE?
I usually hit a pub for a beer garden (like the Lord Clifden), or The Church has a good roof terrace.
The Jekyll & Hyde for cocktails – they have that 1920’s prohibition feel with their gin parlour.
Six Eight Kafé for coffee – all about the coffee!
Yorks Bakery for lunch – a great feel and always good food.
Peel & Stone Bakery for something unique – a little hidden gem offering great bread and bites to eat.
Cherry Reds for the best burger – the burger with pulled pork on top is a winner in my book!
Pasta di Piazza for a date – the best Italian restaurant in Birmingham (I think).
The Lord Clifden for a drink with your mates – especially in the summer, as the beer garden always has a great atmosphere with table tennis and a BBQ always taking place.
The Church for heritage – fantastic old pub, with a beautiful bar and booths.
DO YOU COLLABORATE WITH ANY OTHER INDEPENDENTS IN THE CITY?
Not currently, but we are looking at putting on a Liquor Store party at The Church this summer.
WHAT’S COMING UP FOR YOU AND YOUR STORE IN THE COMING MONTHS THAT WE SHOULD LOOK OUT FOR? We are currently planning an expansion to our store and looking to open a ladies denim store. We hope the expansion will happen by early next year.