Meet Jason Foreman, Director at Projekt21
Projekt21 opened its doors in the historic and beautiful Great Western Arcade two months ago. The store hopes to bring a friendly vibe to the heart of the city, while offering in-demand labels and great products to the skate and streetwear scene.
Birmingham is the second city and, while there is an existing core retail element here, it is limited to only a few outlets. We felt that in a city of this size there was enough room to grow the skate and streetwear scene without treading on anyone’s toes. By being aware of what is already out there, we are able to bring new and exciting brands to the area that are not currently readily available.
WHAT’S YOUR FAVOURITE PRODUCT IN STORE AT THE MOMENT?
We have so many exciting brands in at the moment, including Acapulco Gold, Staple and Primitive, that our favourite items change each week, but this week it would probably be the new Primitive 40s Tees.
DO YOU COLLABORATE WITH ANY OTHER INDEPENDENTS IN THE CITY?
Currently we don’t, but we have upcoming plans to work with and support both local clothing brands and members of the local skate scene looking to increase opportunities for local skaters. In addition to this we will be organising skate events and trips to other skate communities around the country.
DO YOU HAVE AN INTERESTING BIRMINGHAM FACT TO SHARE?
In 1899 a lion escaped from the circus and ran wild in Aston sewage system
WHAT SHOULD WE LOOK OUT FOR FROM YOU IN THE COMING MONTHS?
We will be holding several in store events and shows with local brands and artists across the summer. Keep up to date with these by asking in store or subscribing to the newsletter through the website.
Our neighbours at Liquor Store – they offer that slightly higher end cut and sew vibe, great for a more heritage look.
atoo for style all day long, hold tight Ming!
We love a trip to Boston Tea Party for coffee and cake – really nice guys and a great venue.
Get yourselves to Anderson and Hill for the best fresh made sandwiches with awesome cured meats and cheeses for lunch – We’re big fans of the pastrami!
Wrap Chic offers curry inspired burritos….you don’t get much more unique than that!
Ikon Gallery for a date.
The super friendly people of Bolongaro Trevor for service with a smile,.
Ideal at the Custard Factory has been the long standing, skater owned store supporting the scene in Birmingham for over 20 years, these guys are on it.