Kardashian kraze kicks off in Selfridges Birmingham

 

The wildly popular Khloe Kardashian denim collection, Good American, launches exclusively in Selfridges Birmingham.

The reality star turned denim diva has finally brought her Good American brand across the Atlantic and it’s exclusively available at Selfridges.

The Kardashian mogul launched Good American with partner Emma Grede in October 2016 and fans have been patiently waiting to get their own pair of the ‘kind on the curves’ jeans.

Good American founder, Khloe Kardashian says: “This is only the beginning. When people try the jeans they fall in love. The reviews speak for themselves and that’s something I am really proud of.”

The inclusive brand was designed to fit all body types and empower women of different shapes and sizes, celebrating curves and confidence.

Outside the U.S, Selfridges will be the exclusive retail destination for the brand’s entire size range that makes use of leg and butt-sculpting fabric, high-rise fits and a gap-proof contour waistband.

Good American co-founder, Emma Grede says: “I’m so happy Selfridges has chosen to take the entire size range. In the future, an inclusive size range won’t be a discussion but now it takes a brave partner in the luxury space to support us fully.”

As part of advancing the body revolution, Selfridges will be stocking sizes from 00-24 US, including the collection’s best-sellers, Good Legs (classic skinny), Good Cuts (flattering boyfriend) and Good Waist (super high waisted) jeans ranging from £135-£245.

Selfridges Birmingham General Manager, Sam Watts says: “We are so thrilled that Selfridges is the only store in the UK and Europe to carry such an innovative and empowering brand.  The only thing that’s better than the quality and fit of this denim is the message behind Good American. We want our shoppers to not only buy beautiful things but to feel beautiful in them. Khloe and Emma are going to make many of our customers truly happy with this cure for curves in Good American.”

For further information, visit  www.selfridges.com

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